BUILDING A MARKETING PLAN?

MARKETING PLAN

BUILDING A MARKETING PLAN IN 2020

Building a marketing plan is essential for any business, regardless of size. In order to successfully attract, engage and convert new customers – your business needs to have a marketing plan. marketing plan refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.

Growing a business isn’t easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you’re peddling products, services or information, getting the word out has become increasingly burdensome. And without the right marketing plan to fuel your growth, churning a profit and staying afloat is virtually impossible.

HOW DO YOU BUILD A MARKETING PLAN?

Research shows that 86% of Australian consumers use the internet to search for products and services.

Given the current circumstances surrounding the Covid-19 pandemic, more consumers are relying on the likes of Google and Facebook to keep them occupied whilst at home and search for services or products. Which means that this figure continues to rise as the world around us changes.

So what does this mean for business?

Online marketing platforms such as Google, Facebook and Instagram are providing Australian business owners with the prime opportunity to target high quality customers who spend hours online each day. In fact, studies show that the number of businesses in Australia that have switched to digital advertising, has grown by a whopping 22% since 2017.

This also means that if your business has no online presence, it could be left in a precarious position given the rate at which Australian businesses are switching to digital.

When economic times are tough, the first step businesses usually take is to cut their marketing budgets in an attempt to reduce costs and minimise business losses. Marketing is usually seen as a luxury, and as not having a direct benefit to the bottom line. However, given that lockdown measures have relaxed – the opportunity to target new customers online is enormous. 

Instead of killing your marketing spend, you should view this as an unprecedented opportunity to reach your customers with an innovative marketing plan. While most of your customers as many are turning to social media, videos and the internet more regularly for support, information and entertainment.

‘Fortunately’ for us, this disaster has hit us during the digital age which is all about connectivity – allowing businesses to interact with customers online; maintain customer relationships and future-proof their businesses. This marketing plan will allow your business to be top of mind, during the storm and once it has passed. Below we explore one of the most profitable ways you can take advantage of this unexpected opportunity and come out ahead of an otherwise unfortunate situation.

Marketing Plan | get customers to your website

with google ads

 

Google Ads is an essential for your marketing plan. Google Ads offers businesses the opportunity for their adverts to appear at the TOP of the Google search results.

Google Ads works by bidding on keywords. When someone searches for your keyword on Google, your ad will appear. You’ll only be charged when they actually click on the ad to go through to your website. This means that its super affordable for most businesses because clicks typically cost $0.50-$3 per click. Just $10 per day could attract 120-300 high-intent customers to your website each month. The best part about including Google Ads in your marketing plan is the in-depth data and reporting you receive about your website visitors.

START WITH ANY BUDGET

We recommend starting anywhere from $10 per day

INSTANT CUSTOMERS

As soon as we switch your adverts on, they will start showing in the Google search results.

LASER TARGETED

Google Ads allows you to target people who are actively searching for your products or services.

Marketing plan | rank at the top of google

with seo

 

What is SEO?

SEO stands for Search Engine Optimisation. Search Engine Optimisation refers to the process of getting your website to rank at the top of search engines like Google.

Think of this as the process of making your business “Google-friendly”. Most business owners don’t take advantage of this incredibly beneficial method of marketing your business.

Why should you include SEO in your marketing plan?

Your website could be found by hundreds of prospective customers who are actively searching on Google for your products or services. More so, this website traffic is FREE! By hirng an expert to continuously improve your website’s ability to rank on Google – you are setting up a future proof marketing plan for your business to continuously attract new customers to your website each month through Google’s free search results.

Whilst SEO can take some time to see results, the benefits are EXPONENTIAL 

Marketing Plan| Build brand awareness

with facebook ads

 

What are Facebook Ads?

Facebook ads refer to the sponsored posts that you see as you scroll along your Facebook Newsfeed. In fact, every 5th post on Facebook is a Facebook Ad.

Given that there are over 2.6 billion Facebook users out there and the average person spends 58 minutes per day on Facebook – the opportunities for business owners to target their key target audience are ENDLESS. 

Why include Facebook Ads in your marketing plan?

TARGET NEW CUSTOMERS

Facebook offers an extensive range of targetting options which enable you to tap into key audiences which are more likely to buy your products or services. 

REMINDER MARKETING

Re-engage customers who have shown an interest in your business by visiting your website, subscribing to your mailing list or even watching one of your videos.

HIGH SALES RATES

Facebook Ads typically offer a $2 return for every $1 spent, but some of our clients have seen this figure rise to $5 per $1 spent.

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