You may already be using Facebook to promote your brand, but did you consider Facebook Groups for business? It’s a fun and creative way to engage your fans in a different way than on your Facebook page. There are Facebook groups with millions of members, and if your business is a local business, you are bound to find a local Facebook group where you can communicate with local prospects.
What is the difference between a Facebook page and a Facebook group?
Facebook pages serve the same function as your own personal profile: they are a forum for viewing and establishing an authentic, public identity with images and updates. The Facebook page of your company is your official, public Facebook identity. It’s a place for business updates and practical information. It’s visible to anyone on the internet through search engines, and only official brand representatives can create one.
Facebook groups, on the other hand, are a place for your fans / customers / readers to connect over how much they love you. This is a forum for conversation, odd memes, organizing around popular causes, learning about your product, having access to exclusive information, or falling in love with someone else who loves your products / services as much as you do.
You may create a community to promote conversations about your goods or services. You can select groups that are public , private or secret. Either way, the emphasis here is on a loyal, genuine online community.
Benefits of Facebook Business Groups For Business:
1. Get Valuable Feedback
People in your Facebook community are likely to be your most loyal customers or followers. They spend their free time thinking about your products and services on their own, because they’re passionate about your company.
You have the ability to tap into some real feedback from people who know your company best. Facebook Business Groups are a great way to gather feedback and then leverage feedback from customers to boost your brand.
2. Increased Organic Reach
The Facebook algorithm is designed to prioritize high-engagement content from Facebook communities. The more you and your group post and interact, the more you reach the news feed.
Growing a Facebook page organically can be time consuming and costly. This is because there’s no way you can find your Facebook profile unless
(1) you are a well-known brand, (2) you spend money on advertising, or (3) you have a dedicated social media manager posting on behalf of the Facebook Page on a regular basis.
Growing up the Facebook Group, however, can be a little easier, as customers tend to see the Facebook Group as useful, informative places to discuss topics of interest to them. Though Facebook Pages can be viewed as more of an advertising device.
3. Extremely Targeted
Business, advertising or something promotional can be daunting, as not everyone will want to buy what others are selling. Convincing people to follow or connect with your page is almost the same as persuading them to buy because they still have the choice to decline. This is the struggle you may encounter when you set up a Facebook page for your business.
Facebook groups, on the other hand, have healthier conversations as all members of the community are encouraged to post about their shared interest or passion in a room to “share” knowledge rather than to be fed in one way.
In a group, all content is encouraged to relate to a specific interest as much as possible, unless your brand is well known, posting to the Page on its own and hoping that you’re hitting the right target audience doesn’t work – for a number of reasons. One of the key reasons for this is that there are so many posts and therefore rivalry going around; and Facebook’s algorithm is said to operate in a way that displays the most engaging posts.
In other words, everyone has to earn their place in the people’s personal News Feeds. However, using Facebook groups for business or joining groups relevant to what your business has to offer gives you a better chance of being heard by the right audience.
4. Improved Conversions
If you can increase your dedication by groups, you will have a greater chance of increasing your sales or conversions. Users visiting your own business page can also find themselves signing in, ordering, subscribing buttons, and other more call-to – action techniques on your own page.
This is particularly successful if your users become well-aware of your brand because you create trust by providing value in Groups that you own or joined in. In addition, growing both conversions and commitments may help to save some of your ad budget.
5. More Personal Engagement
Most of the Facebook business pages lack the type of engagement that the owner of the page wants — likes and comments that fuel the discussion. This is where Facebook Groups for business are flourishing. The right conversation will really get off the ground because it’s not as overwhelming as a business page.
Most customers don’t want to enter a business post discussion, but if it’s in a community environment, the obstacle would be eliminated. It gives you a chance to be more personal. You’re the face behind the group, not the name of the organization and the logo. Consumers are interested in interacting with an individual, not a corporation.
Need assistance with driving traffic to your website, growing brand awareness and improving conversions from Facebook? Try out Facebook Groups for business as a marketing strategy. Get in touch with us today.