Chances are, as a company owner with a wide variety of duties, writing tweets and posting images to Instagram isn’t high on your priority list. And that’s all right, because with the aid of a professional social media manager, you can improve the online presence of your company.
A social media manager can be an invaluable addition to your small business marketing strategy. Investing in a social media expert will help your company boost its operations in a number of ways.
It’s great to have an existing employee who perhaps works on other tasks within the company, contributing to social media efforts. However, you’re far better off investing in a social media manager to help manage, maintain, and execute social media campaigns and provide a better return on your spend and investment.
Here are the top five reasons why you need to have a social media manager.
Professional Social Media Management
While it’s nice to have a current employee involved with social media activities, you ‘re better off investing in a social media specialist to handle these tasks. Rather of only being randomly uploaded, this person will create a marketing strategy to help your company get the most out of your social presence.
Unless you and your other workers do not have any social media marketing experience, the time you spend contributing to these platforms will be a waste of time. Through investing in a specialist, you would be comfortable in the time and money invested in this field.
When looking for social media experts, always ask them to create a sample social media strategy so that you can see what their vision is for your company. As an experienced social media marketer, they will know how often to post content that works best. This exercise can help you decide which companies have a understanding of your industry and how social media can improve sales and enhance customer satisfaction, to name a few goals.
More Time To Focus On Growing Your Business
If you or your employees have social media on your to-do list, it’s going to be a great relief to give this role to someone else. You may have been trying to develop your social profile, and because of this, other parts of your company have been put on the back burner. By investing in a social media manager, you ‘re going to have time to concentrate on new projects and leave social media duties to the experts.
Improved Customer Service
In addition to other tools such as Customer Relationship Management ( CRM) services, email, and voicemail, it can be difficult to reply to customers on social media. The social media manager should be responsible for managing social media messages, so you won’t risk missing clients or taking too long to reply.
Most company owners don’t know that social media isn’t just selling products or services – it’s also a consumer engagement tool. You may not know it, but consumers expect your company to provide customer support through media such as Facebook, but just 23 percent actually offer it. More so, 70% of customer service reports go unanswered by companies.
If you neglect reviews on social media, you can lose it as a customer. Neglecting social media in your customer service efforts could risk customer retention and reduce the likelihood that you will acquire new clientele through this medium.
That’s why a social media manager needs to interact with customers on social media every day; you ‘re likely to see your customer satisfaction rise. Use social media for customer service will allow you to respond quickly to customers and will also serve as a good PR opportunity.
Think about it – if a customer knows that your company is committed to reacting rapidly to customer queries and social media issues, they’ll see that you respect each and every one of your patrons. They’ll also understand that you’re not only using social media to advertise your goods or services – you ‘re also going to use it to create relationships.
Consistent Social Materials
There’s nothing worse than looking for a business on social media, only to discover out their profile hasn’t been updated in ages. The key goal of the social media manager would be to post regularly on each platform. They’ll also know what kind of content is better viewed on each channel – instead of only sharing the same message on each profile the company has.
Posting regularly will help you build up your social media follow-up. If you’re currently having a hard time gaining new fans, posting on a regular basis might be a transition you need to make. For example, Facebook Page users who post regularly and then lose their frequency have seen their traffic drop to 50 percent. That’s why it’s important to stay steady when it comes to social media marketing.
By posting consistent social content, you will also have another way to get traffic to the website of your business. Your new manager will be able to do so by sharing blog posts, exclusive deals, and other links that will lead followers back to your website. Creating these social posts is another way to persuade potential clients to test what your company has to offer.
Increased Client Engagement
If you’re not actually using social media to its full potential in terms of branding, that’s where the social media manager would benefit. Hire a social media expert who is innovative and can bring new ideas to the table. They will be able to ensure that the brand of your company is well known on any social media platform.
This can mean exchanging customer testimonials, fostering company culture, or simply better representing the brand of your company. Think about it – how would you like to represent your business on social media? Who do you want future customers to see when they visit your profiles?
It ‘s important that they have a good insight into what the company is doing and how it stands out among competitors. Your social media accounts are the ideal place to improve your brand image, so make sure this is a project that your new social media manager works on.
New Avenue to Create New Customers
Your social media manager should know how to post the new social media offerings to your company from both paid and organic efforts. You can communicate with new customers via social media, and now you’re going to have someone completely focused on this initiative.
As we have described, social media is a viable way to master customer service and branding. Yet at the end of the day, note, you will still be trying to attract new customers in all your marketing activities.
How your social media manager does this depends on the type of company you own.
For example , if you run a restaurant, your social media manager will concentrate on promoting photos of the cuisine and atmosphere of your restaurant. In contrast, a service sector company would benefit from the exchange of customer testimonials.
Of course, as with any marketing strategy, the social media manager would need to test out various advertising strategies and see what works. This means that they should be set up with sufficient analytical instruments so that they can analyse how much of the leads the efforts are generating.
Need a dedicated social media manager for your business? Chat with our team of experts and let’s put together a winning social media strategy that delivers results and allows you to focus on what you do best – growing your business.