DIGITAL MARKETING STRATEGY

When choosing your online digital marketing strategy, it’s important to know all the digital marketing strategies that are available to use. Not all digital marketing strategies suit all businesses. It’s important to study and analyse the options and find the best digital marketing strategy option that will suit your business.

Below we are going to discuss all the digital marketing strategies that are available for your business to succeed in the online world.

DIGITAL MARKETING STRATEGY – SEO

 

A lot of websites that rank number 1, 2, or 3 in google have used SEO services in order to rank their website. Very rarely would you get a website that ranks well that hasn’t invested in SEO services. It is worthwhile investing in SEO services if you want your website to be front and center when people search for your product or service. Getting to number 1 in google can make a huge difference for your business. Enquiries would just come in organically without much effort.

DIGITAL MARKETING STRATEGY – GOOGLE ADS

 

If you cannot wait to use SEO in order to rank your website at the top of google or simply you do not have the time to create content for your website, you might choose an option to pay google to display your Google Ad at the top of the social zones. It’s important when setting up Google Ads to rank your website, that you do employ an expert. If you do so, an expert will get you the lowest cost per click as well as write good Ad copy to enable your website to be notice.

DIGITAL MARKETING STRATEGY – FACEBOOK ADS

 

Many businesses try running Facebook Ads for their business. With most Facebook Ads that get set up, businesses are experimenting, and the majority of Facebook Ads fail. If your business sells a product, you have more chances of having success with Facebook Ads, rather than if your business sells a service. Service based businesses can win with Facebook Ads, however the Facebook Ads need to be setup correctly, and by a Facebook Ads expert. You can use Facebook Ads to grow your audience in Facebook and you can use Facebook Ads to direct traffic to your website. You can also use Facebook Ads in order to sell products directly from Facebook. There are lots of uses for Facebook Ads including brand awareness. It’s important to investigate all the options for Facebook Ads and choose the right Facebook Ad type that suits your business. Facebook Ads go hand in hand with Instagram Ads. Facebook Ad which are set up well can produce much income for your business and really increase brand awareness.

DIGITAL MARKETING STRATEGY – SOCIAL MEDIA POSTS

 

You may decide to use social media posts in order to create brand awareness to sell your products online. In order for this to work you generally needs to be active on social media and gain a following of committed followers, that in turn, trust your brand. When done well, social media posting can work. There is a rule that is generally followed, that you must provide 80% of information, entertainment, and that sort of thing, and only 20% of your posts needs to be designed to sell. People don’t like to be marketed to continuously so you do need to provide 80% worth of value with your Facebook or Instagram posts.

DIGITAL MARKETING STRATEGY – FACEBOOK GROUPS

 

Facebook groups are a good place to position yourself, your service, or your product as the number 1 choice for everyone in that Facebook group. A way you would do this would be to be an active member of a Facebook group and provide valuable advice to these Facebook users. Occasionally you would solicit people for their business. If you do a good job within a Facebook group, and you helped people, other people in that Facebook group will automatically recommend you for any service that people are looking for. For instance, if you were a plumber, and someone in the group said “Does anyone know a good plumber, other people that you have helped previously in that group will recommend you automatically and say, “This business is the obvious choice”. So work those Facebook groups well. The Facebook groups are a really good place to grow your brand awareness and your business, especially for smaller companies. However it does work on larger companies too when done well. But you do need someone that is dedicated to working those Facebook groups well.

DIGITAL MARKETING STRATEGY – LINKEDIN

 

Linkedin is like Facebook for business. On Linkedin everyone seems to be more serious, and there is no posting about what you did with your dog, and what you did with your family on a weekend. It’s more about posting about business topics, and topics that help improve business for others. With linkedin, you are able to upgrade your plan and use linked sales navigator, which allows you to search for people within a specific company, and to then make direct connections with them. It’s important when creating these direct connections with peoeple, that you don’t come across as being spammy, but rather genuine. When Linkedin is used properly it can add a lot of value using business to business marketing.

DIGITAL MARKETING STRATEGY – TWITTER

 

Twitter as a digital marketing option in Australia is not a very good one. Twitter is not used extensively in Australia. It is more of a platform that Americans use. However, having a twitter account that automatically gets the same post that is posted to Facebook does help with the SEO for your website. What I mean by this is that google looks to see how many social media mentions your website gets, and how many social media platforms your website is linked to. So even though twitter is not really worth doing with your business marketing approach within Australia, it still good in terms of SEO to have a business twitter account. In fact, setup an account on as many Social Media Platforms as possible.

DIGITAL MARKETING STRATEGY – PINTEREST

 

If you are selling a product then pinterest is another option that you could use. We suggest using instagram rather than pinterest, but why not use both? With pinterest, you can upload a picture of your product and sell your product directly on pinterest.

DIGITAL MARKETING STRATEGY – INSTAGRAM

 

Instagram is very much a visual platform, and if your business offers a product that is visual, then we suggest using instagram to market your product, especially if your product is pretty food or baby clothes. Something that instagram followers can gush over.

If you are looking to set up a digital marketing strategy to suit your business, and you are unsure which strategy to use, or you need help implementing it. Please come in for free digital marketing strategy session. If you are remote to the sunshine coast, we can have a strategy session using zoom. We look forward to hearing from you.

How we can help

Develop Brand Awareness

We do not subscribe to the idea that increased followers guarantees you more customers. Quality trumps quantity, its important to create content that attracts your idea target market. More followers however does provide improved engagement and social proof, which can greatly increase awareness of your brand.

Build Relationships & Engagement

When you build a strong connection by engaging with your audience, they are more likely to buy from you. We will help you maximise this engagement on your social media posts. The more engagement you have, the stronger your connection is with your audience.

Increase website traffic

Increased traffic to your website has a direct impact on leads and sales conversions. Our team places a direct focus on social media ad campaigns with the objective of driving high volumes of traffic to your website. Therefore, increasing conversions.

Social Branding

We work with brands to manage their social media presence, whilst creating an engaged community.

Social media has so much more potential than just trying to sell products or services to your followers. Did you know that Google algorithm states that regular & consistent posts on social media contribute to your Search Engine Optimisation (SEO)?

Staying active on social media with relevant content that adds value to your followers, is an increasingly important ranking factor for search engine results.

Top Performance

Choosing The Right Social Platforms

Digital Nomads HQ collaborates with each of our clients to ensure the very BEST performance from all the various social platforms within the context of your business.

Not every platform is going to be suitable for your brand. However, having a presence and contributing appropriate content for each platform is an art and we can show you how!

Our Services Include

Brand Strategy

Competitor Analysis

Content Creation

Content Mapping

Hashtag Research

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Paid Ad Strategy & Management

Photography & Videography

Scheduled Posting

How We Do it

#1 Dedicated Social Media Manager

One of our awesome social media managers will be assigned to your account as your primary point of contact. You’ll have unlimited access to them by phone or email ensuring efficient communication between you ultimately resulting in social media posts that authentically reflect your brand’s voice.

#2 Social Media Strategy

One of the first steps we take when developing your social media campaign is to get to know you & your business and analysing your current social media status. At the same time, we investigate what your competition is doing so that we can do it better with an exciting and effective strategy for your social media.

#3 Brand Strategy & Logo Design

Your brand’s identity should be stamped everywhere – beautiful branding is an important ingredient to the overall success of any business. It should clearly distinguish you from your competitors in a crowded & noisy market. We strategically pour your identity & branding into all aspects of your social media so you stand out to your target audience.

#4 Social tactics

Our social media marketing services include daily management and growth optimisation. We monitor your social media engagement and respond within 24 hours. We aim to grow your social media following organically through our tips and hacks to reach your target audience without paying for ads.

Contact us for your

FREE Social Media Strategy Session

Call us on 1300 633 100 or complete the form below and one of our awesome team members be in touch with you.




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