Wondering how to grow your Facebook Page? How many Facebook Likes do you have on your Company Page? If you’re immersed in social media marketing, you probably know this number from the top of your head.
With more than two billion users, Facebook has a huge potential audience for your company. But with more than 60 million Facebook Business Pages active on the network, there’s still a lot of rivalry for these all-important Likes.
There’s no way around it: having more Likes is a vital part of your Facebook marketing plan. But you can’t be too focused on Likes that you’re losing sight of what Facebook is all about.
Having more Likes needs you to post content that is genuinely enjoyable — and participate in ways that make your brand likable. You’re not going to find any underhanded gimmicks in this article. It’s about getting more like being a good Facebook citizen and trying to build content that has real value for an audience that will give your brand a lot of value in return. For many advertisers and small business owners, Facebook is now the most significant social network. Its advertising resources are deep, its audience is unparalleled, and despite a negative press dam, its development has not stalled.
Building a Facebook follow-up is still extremely necessary to communicate with potential clients, but the Almighty News Feed algorithm is definitely not built to help.
Here are three tips for how to grow your Facebook Page:
1. Build a plan for smart Facebook marketing
As for every marketing site, you’re only going to get what you put in on Facebook. A well-defined, smart Facebook strategy based on your business goals will help you create a consistent brand presence on Facebook that appeals to your brand personality and values. Wondering how to grow your Facebook Page? Begin with a strategic plan first.
Define the target audience
Your plan should strive to gain Likes from followers that have the greatest potential to add value to your company through daily interaction, rather than one-off Likes from online passers-by. Defining the audience can be a great place to start. After all, you need to know who you’re referring to in order to use the right resources and sound instead of trying to cater to every two billion Facebook users.
Keeping an eye on what key rivals are up to will help you spot tactics that succeed, and don’t, so that you can model the performance of the competition while avoiding their missteps. You’ll also start to get a sense of how many Facebook Likes you can target — both for your Page and for individual posts.
Social listening is a fantastic research tool that can help you collect information on both your target audience and your competition.
Simply striving for “more Likes” isn’t really a smart Facebook marketing goal — how do you know when you’ve achieved it? Instead, you can set targets based on the principles of S.M.A.R.T., meaning that they are precise, observable, attainable, practical and timely.
This helps you to loop back on a regular basis and see whether you meet your milestones, celebrate your progress and create new stretch goals, or propose strategic changes to get you back on track.
2. Post Relevant, High Quality Content
Facebook recommends that you post “short, fun-to-read copy and eye-catching photos to get attention.” What does that look like in practice? Incorporate these techniques in order to cultivate positions that are intrinsically likeable. Wondering how to grow your Facebook page? Compelling visuals will help you get there much faster.
Have eye-catching graphics
A research published in the journal Management Science found that posts with photographs earned substantially more Facebook Likes than text-only posts. If you don’t have a photo library of your own, there are a lot of free photo storage sites that you can use. You might also try making a creative infographic that conveys useful information specific to your niche, or even something funny, like this WIRED graphic that has 1500 Facebook Likes.
Write Great Headlines
The trick to attracting attention to your post — but don’t veer into the realm of clickbait — is a convincing headline. Please keep your news informative.
Don’t be too promotional
You’re trying to advertise your brand on Facebook — but people want their feeds to be fun and informative, not pushy and filled with sales pitches. In particular, Facebook found in a survey that followers do not like the following posts:
Reuse contents from ads
This means that these posts are less likely to receive Facebook Likes from followers who see them. But they are therefore less likely to be seen in the first place, as Facebook clearly restricts the organic scope of pages that are too promotional.
Give Followers what they want
How do you know what kind of content people want from you on Facebook? By listening to it. If most of the comments on your page are customer service enquiries, consider producing content that focuses on helping followers make better use of your product. For example , try a short video featuring “hacks” or alternate uses for your product, or a collection of “how to” videos or images. Experiment, and pay attention to what people are reacting to.
3. Block Fake Followers
Fake followers do not connect with your tweets, which eventually hurts your influence. And because Facebook only displays your posts to about 6 percent (or less) of your Page followers, it’s crucially important that those you meet are warm bodies, not cold bots.
If Facebook’s algorithm sees a strong interaction from your followers, you’re going to hit more people with future posts. If the algorithm detects that no one interacts with your posts (if, for example, they’re just fake followers), your scope can only continue to decline.
Wondering how to grow your Facebook page? We can help! Get in touch and our talented team of social media professionals will help your company Facebook page grow to new heights.