Instagram SEO: Tips To Optimise Your Account in 2021

Instagram SEO: 2021 is well underway, and social media marketing has never been more important! With more users staying home and browsing online it is crucial to properly optimise your social media accounts, so you have the best chance of being discovered.

With over 1 billion active users every month, Instagram is a great platform to increase your brand’s visibility, drive traffic to your website and increase conversions. In the past, the success of a social media marketing campaign relied heavily on word of mouth and the interaction (through shares, like and comments) of its users. Although this is still incredibly important, Instagram has introduced new SEO techniques that can be utilised to attract new audiences.

From hashtags to alt text, we will explain how to take on an SEO mindset on Instagram and why this can help increase your discoverability!

2021 is well underway, and social media marketing has never been more important! With more users staying home and browsing online it is crucial to properly optimise your social media accounts, so you have the best chance of being discovered.  With over 1 billion active users every month, Instagram is a great platform to increase your brand’s visibility, drive traffic to your website and increase conversions. In the past, the success of a social media marketing campaign relied heavily on word of mouth and the interaction (through shares, like and comments) of its users. Although this is still incredibly important, Instagram has introduced new SEO techniques that can be utilised to attract new audiences. From hashtags to alt text, we will explain how to take on an SEO mindset on Instagram and why this can help increase your discoverability! woman on Bed

Instagram SEO: Tips To Optimise Your Account in 2021

Keyword Search and Instagram

To some extent, Instagram has supported the use of Keywords. Users have been able to find other Instagram profiles through the use of keywords- as long as they were including in the Instagram profile via names and usernames. Hashtags have also played a large part in the visibility of various posts. If it had the same hashtag, users were able to discover it while searching.

In the past few months, the Social Media platform has taken its SEO capabilities to the next level. However, only available in the US, UK, Ireland and Canada Instagram has begun the roll-out of a Keyword Search feature that will begin to work much like a traditional search engine. This means that brands and business have a great opportunity to boost their visibility on this platform!

For Example, If you search a particular keyword, Instagram will populate the results with several recommendations that contain that specific keyword. If a recommendation is clicked, you will land on a page featuring posts that are related to that keyword.

It is said that Instagram considers a number of factors when displaying relevant results. These elements include content, captions when it was posted as well as advanced machine learning. However, it is important to keep in mind that as this is a new feature there are limitations to the keywords used and the content that can be discovered. As of now, only grid posts are discoverable via keyword search.

Tips To Optimise Your Account in 2021

Brushing up on your Instagram SEO skills can give your reach, discoverability, and engagement on Instagram a serious boost.

The fact is that many of the techniques you use to optimize your SEO on the web can be applied to improve your content and profile’s discovery on Instagram! This new feature highlights the growing importance of SEO on various social media platforms, which ultimately comes down to optimizing your content to be as discoverable as possible on Instagram Search.

For a successful Instagram SEO campaign, one must take advantage of including keywords throughout your content.

The three most common places to include keywords on Instagram are:

  • Your bio
  • Post captions
  • Hashtags
Instagram SEO: Tips To Optimise Your Account in 2021 phone

Instagram SEO: Tips To Optimise Your Account in 2021

Optimise Your Profile Name

Instagram Search is the directory to every Instagram profile and is found by entering keywords that are relevant to the account name. Much like Google, Instagram sorts through millions of accounts to display the most relevant user/ post/ hashtag to you and the keyword you have entered.

Instagram SEO aims to make your content such as posts, stories, videos and photos discoverable. The first step in any Instagram SEO strategy is optimising your profile.

It is suggested to incorporate the main keyword your wish to be found for, into your account name and username. However, if your brand/company name does not contain your main keyword, the name field in your Instagram bio is also searchable, customisable and completely separate from your username. This way you can change it to keywords that highlight what your profile or business is about.

Optimising your Instagram profile is a great way to improve your chances of appearing in the top results if anyone searches for your target keywords!

Optimise Your Bio

Much like traditional SEO, your campaign should have more than one keyword you would like to “rank” or be “found” for. Like your username and profile names, your bio should be optimised with semantic or secondary keywords for your brand or business.

Adding clickable hashtags to your bio is also beneficial, as they boost your chances of appearing in both profile searches and hashtag searches!

This is why we have included keywords such as “SEO”, “Website Design” and “Google Ads” in our Instagram account Bio. Not only is this a great way to reveal more about your brand and let your followers know what your business is about, but Instagram “crawls” your bios to determine what an account is about.

Instagram SEO: Tips To Optimise Your Account in 2021 apple computer

Instagram SEO: Tips To Optimise Your Account in 2021

Write Descriptive Captions

While Instagram posts are only searchable via hashtags and location tags (for now), writing relevant and descriptive captions will help increase your contents discoverability!

Through machine learning and “word embedding”, your explore page is catered to the content and posts you have previously shown an interest in.

This means that Instagram looks at keywords that are used on various accounts to determine how relevant they are to each other. While some of this information comes from an account’s name, username, and bio (as we discussed earlier), they also come from the keywords in the captions you write.

When you write captions that describe your business or brand, Instagram will pick up on this and group you in with topically similar accounts. If you are posting about something related to your brand, product or service, enrich your caption with secondary/semantic keywords. Through the use of relevant and descriptive keywords, your post is more likely to appear on the Explore page of users who have expressed interest in similar content.

Hashtags Are Like Keywords

One of the best ways to get your posts and stories discovered by new audiences is hashtags. Hashtags allow you to further optimise your posts and add additional keywords without expanding the content of your caption. Hashtags are ideal for keywords that wouldn’t flow naturally within a caption.

Hashtags are often used with the aim to discover new content. Thus, using the “right” hashtags can put you in front of your target audience, even if they haven’t interacted with you before!  This is the power of hashtags in Instagram SEO!

Alt Text

Instagram’s alt text feature works similarly to the alt tags on images on a website. The short snippet of text aims to help visually impaired users discover what’s on the image, as well as helps Instagram better understand the content of the post so it may display in relevant searches.

Instagram SEO: Tips To Optimise Your Account in 2021 food post

Need Some Help With Instagram SEO Management? 

Social Media is hugely beneficial when marketing your brand or business as they provide valuable benefits beyond simply creating a following.  Although still in its early stages, Instagram SEO gives your account the valuable traffic and interactions it needs for building and boosting your business!

However, Instagram SEO and Management can be tricky and hard to get right. Why not let the experts handle it? Get in touch with the DNHQ team today!

Contact DNHQ Today!