SEO Web Design: In digital marketing, it is easy to give all our attention to one or two elements while overlooking something else that turns out to be as equally important. When trying to improve your website’s rank and performance, it’s important to remember that there are a variety of factors that have an effect on your overall rank and neglecting one can have a detrimental impact.
In this post, We will have a look at how SEO should be an integral part of your website design
What is SEO Web Design?
Improving in SERPs takes more than just basic SEO optimisation. Thus, website design and organic search performance are fundamentally linked.
How, you ask?
Web Design has an apparent impact on a website’s ability to rank well for key search terms. A well-designed website can significantly boost organic search performance, where a website that is slow and difficult to navigate, has the opposite effect.
SEO web design refers to the designing and developing of an SEO-friendly website. This is a website that follows SEO’s best practices- such as providing a mobile-friendly experience, quick load times, and descriptive URLs.
Through practising SEO website design, businesses make it easier for search engines to understand and rank their website in search engine results. This can result in an increase in traffic, engagement and, ultimately, leads.
Why is SEO Web Design Important?
In today’s fast-paced digital age, having a website is important in a brand’s development. However, for a website to help in this growth, it needs to be seen in search results.
Most users will often click on one of the first few results they see. Studies have shown that websites on the first page of search engines will receive 95% of web traffic. Websites that do not appear on the first page of search engine results can be considered non-existent among online users.
As a result, it is important to ensure that your site ranks highly for your key search terms so that search engines place your website higher than others that are similar to the same keywords.
This is where SEO web design plays an important role.
Key SEO Web Design Elements
SEO and web design are more interlinked than many people realise. A website that is compatible with SEO is likely to draw more traffic.
An attractive website that is not SEO optimised restricts a search engine’s ability to access its content. If your website content is not readily accessible to search engines, it will not rank well in the SERPs.
To successfully integrate SEO into your web design include elements such as accessibility, navigation, linking and content.
Content, Keywords and Links
The design of a website can have a huge impact on your content and how it is presented.
The content on your web pages is vital for SEO success. To ensure success in ranking, keywords need to be strategically placed, while still looking natural.
SEO is a critical web design concept. It is considered good SEO web design practice to add keywords and links into your content during webpage creation. If a website is designed with SEO optimisation in mind, these pages will start ranking higher and attract more users sooner.
Poor web design can make it impossible for users to read the content they came to your website for. Pages with a wall of text and content in strange places will all but erase any users on your site. If no one can get the information they are looking for, bounce rates will increase and your rankings will plummet.
Search Engine Friendly
Site speed and navigation are among the factors that are considered in search engine ranking and optimization.
Crawling the web is a complicated and expensive process for search engines. Creating an SEO optimised site that is easier to crawl requires fewer resources and help rank your important pages.
The design of your home page is important as it is often the first impression of your brand that your visitors get. A well-designed website should leave a lasting and positive impression!
Other aspects to consider are:
– Sizes of your images
– Search engine friendliness
– Use of colours
– Overall consistency in design.
Responsive design has quickly become a popular concept because it takes various devices into consideration. With consistent technological advancements and an increase in online users, SEO practices continue to evolve.
More Important SEO Web Design Elements
In recent years, the number of people using the internet on desktops has been declining, while the number of people mobile device users have been steadily increasing. Mobile device ownership is rapidly growing around the world. Recent studies have shown that 66.79% own some sort of mobile device.
More than half of all web traffic comes from mobile devices, meaning that more than half of your audience is also likely to be on their mobile phones. As a result, Google made mobile-friendliness an important ranking factor. Websites with a high bounce rate due to not loading properly on a phone or tablet give bad signals to Google and your rankings could plummet as a consequence.
In today’s digital landscape many users will not wait more than 3 seconds for a page to load. As many as half the users visiting your site are likely to abandon it if they have to wait.
Page speed is even more important on mobile devices, where users are less likely to spend time waiting for a page to load.
Page speed is a well-known ranking signal. Slow loading times are often the result of poor web design. Website speed is one of the most important aspects of SEO Web Design, and it’s a primary mistake for many websites.
Ensure you speed up your site by optimizing your images, eliminating unnecessary plugins, allowing browser caching, and so on.
Another tool that is crucial to help with the crawling of your website are sitemaps. It provides search engines with a guide of all the pages and content on you may have on your website. Sitemaps allow you to tell search engines what pages are most important on your site.
Sitemaps also contain important metadata about your web pages that can give them a better chance of ranking highly.
SEO Web Design
Many companies aren’t aware of the extent to which design influences SEO. Successful SEO is best done in partnership with web design. Many businesses will spend all their time to trying to create content that attracts links and engagement but will neglect the fact that their content is barely readable on mobile, or that pages are in accessible and have never been indexed at all.
Being aware of the ways in which design and SEO are interlinked will help ensure your site has every opportunity to rank for the key search terms that matter to your business.
If you need help with SEO Web Design, our SEO and digital marketing experts are here to help. Get in touch with us today and we will be happy to assist!