Social Media for business has definitely proven advantageous in the last two decades. Social media has provided a way to deliver a brand message to the right people at the right time, and to hope that your brand will stick to them enough to be interested, let alone loyal throughout their lives.
There are a lot of benefits to be gained by using social media for business purposes. Up to 90 % of marketers reported that social media created immense visibility for their business, and this is just one of its many advantages.
Social networks are now a significant part of any marketing campaign, and the advantages of using social media for business are so large that anyone who fails to incorporate this cost-effective tool will miss a phenomenal marketing opportunity. It’s easy to see that social media for business is a key component of marketing success, and many marketers understand the potential for business growth across the network.
Here are the top 6 reasons why it is important for companies to be on social media, and how it will help ensure the success of the company.
Increased Brand Awareness
Social Media for business is one of the most cost-effective digital marketing tools used to combine content and increase the exposure of your company. The introduction of a social media for business strategy would exponentially increase your brand awareness when you connect with a large audience of customers. To get started, create social media profiles for your business and start interacting with others. Get staff, business partners and supporters to ‘like’ and ‘share’ your post. Simply making people engage with your content will increase brand recognition and start building your credibility as a company.
Each post shared will be introduced to a new network of individuals that can lead them to become potential customers, and the better the more people you know about your business. Through spending only a few hours a week, more than 91 percent of marketers reported that their social media activities significantly improved their visibility. There is no question that by simply creating a social media account, your brand can benefit, and by using it frequently, it can create a large audience for your company.
Improved Traffic Volumes
Without marketing your business on social media, your inbound traffic is limited to your existing customers. Users familiar with your brand are likely to be looking for the same keywords that you already list. By using social media for business as part of your marketing plan, you would find it far more difficult to reach out to someone beyond your current customer group.
Each social media profile that you add to your marketing mix is a link to your website, and every piece of content you share is another opportunity to attract a new customer.
Social networking is a melting pot of various groups of people of diverse experiences and habits. Different people have different needs and different ways of thought. Syndicating your content on as many sites as possible allows these individuals to enter your company organically.
Enhanced Search Engine Results
While posting to social media could bring some traffic to your company, more effort is required to see significant results. Search engine optimisation is very critical for higher page rankings and traffic to your company website. Being able to rank in the top positions for your keywords will revolutionise your traffic and continue to deliver positive results for your company. Let’s face it, they ‘re all using Google to find details, so they’re definitely not going to venture past page 1 because their response is usually on the first page of the results.
If your company website is not ranked at the top of the search engine results, you might need to change your search engine optimisation strategy. To give yourself the best chance to rank better across social media, create high-quality content that incorporates your targeted keywords. Content such as forums, info-graphics, case studies, company statistics, and employee images can make your business’ social media profile interesting and credible.
When you start posting quality content, you will start creating a social media community where followers can “like” and “share” your content. Most significantly, it gives you more chances to get in front of industry influencers who can write about your company and connect back-which will help to directly improve search engine rankings.
With increased exposure, the company will gain more incentives for conversion. Every blog post, image , video, or commentary will lead viewers to your company’s website and increase traffic. Social media marketing allows the company to make a good impact through a humanisation element.
If brands are collaborative by exchanging content, commenting, and posting status on social media, they represent a brand. People prefer to do business with others rather than with companies. More than 51% of marketers reported that taking the time to establish ties with customers produced positive sales results. The better impression you make of a visitor, the more likely they are to think of your business when the need for your product or services arises.
Studies have also shown that social media has a 100% higher lead-to-close rate than outbound marketing. If a brand is social online, customers who follow your brand ‘s accounts also tend to trust the reputation of your company more fully. People use social media platforms to stay connected with their friends, family, and communities. When people are talking, why don’t you just throw your brand into the mix?
More often than not, your brand will be referred to a friend when your goods or services are needed, giving your company overall social proof of its efficiency.
Improved Customer Service
Social Media for business can serve as a networking and communication device. It is important to humanise your business by creating a voice for your company across these channels. Customers enjoy the fact that when they post comments on your pages, they will receive a personalised response rather than an automatic reply. Being able to recognise every comment demonstrates that you are attentive to the needs of your guests and strive to have the best experience.
Curious to see what Social Media for business could do for you? Get in touch today and we’ll set up a Social Media strategy session between you and one of our talented team members.