Social Media Marketing Melbourne

Melbourne Social Media Marketing | Melbourne Business social media marketing

Are you looking to kick start social media marketing for your Melbourne business? Contact the experts!

 

Social Media Marketing Melbourne

grow your social media presence

Do you need social media marketing for your Melbourne-based business? Are you looking for social media marketing in Melbourne?
Social media marketing is constantly evolving, so it’s important to keep up to date with current trends. If you use our social media marketing services then you won’t have to! Our team of social media marketers are always using current data to optimise social media content and excite your target markets. Our social media agency constantly publishes engaging content. We engage your social media audience which is a vital component of having an effective marketing strategy.

Melbourne Social Media Marketing Services

When our agency provides social media marketing, we are aware that online social media is the only marketing platform which allows brands to have conversations directly with their customers. These conversations occur in real time. This is absolutely a fabulous tool to take advantage of. Potential customers are using their social media on a regular basis. Our digital agency ensures that your product is their first and only choice. This is one of the major reasons why social media management is vitally important to your brand.

SOCIAL MEDIA MARKETING MELBOURNE – OUR PROCESS

1.

MEET WITH THE CLIENT

We begin our social media marketing plan by meeting with the client to discuss the objectives of their social media marketing. We will discuss our client’s brand, who the target market is, what their expectations are and the social media budget.

We aim to analyse and fully understand our client’s business so that we can authentically represent their voice on social media.

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2.

CREATE A SOCIAL MEDIA MARKETING PLAN

Our social media team will then formulate a marketing plan for your business. We will identify and refine your target audience in order to ensure that your Facebook Ads and Posts reach the right people, at the right time. We will also make sure that your social media posts reflect your brands identity and stay true to the company’s values.

We will discuss the frequency of your social media posts in order to decide the ideal number of weekly posts in order to achieve the best result, while staying within the budget. We will also find relevant Facebook groups in order to market your product or services organically.

3.

MEET WITH THE CLIENT – REVIEW PROPOSAL

After creating our social media marketing plan, we will then book you in for a meeting with our social media team in order to discuss the proposal in depth. We will go through all the different marketing ideas and talk about our target market refinement process, to make sure that we are capturing the exact target market that you wish.

We will discuss the different ways to drive more traffic to your business website and we will also discuss different ways to put your product and service in front of your customers eyes. We will also discuss using Facebook Ads to further grow your audience or so your product and services.

Everybody’s Facebook marketing plan needs to be different because not all businesses are the same. Facebook Ads work really well if you are selling a product but they can also work well if you are selling service.

4.

MARKETING MEASUREMENT

Our social media team will continue to measure your advertising efforts on a routine basis. We will measure, optimise, and boost marketing efforts when necessary. For instance, we might find that one form of advertising is performing compared to another form of advertising. We will then decide to boost the high performing marketing avenue and reduce the budget for the low performing avenue. It is vital to measure your success so that you can increase your return on investment whenever possible.

How we can help

Social Media Brand Awareness

Increasing your followers doesn’t automatically guarantee you more customers. It is important to note that quality trumps quantity. You brand needs to create content that attracts your ideal target customer and consistently engages them.

More social media followers will provide improved brand awareness, whilst quality content will build engagement from the right followers. Increasing your brand’s awareness, improving website visitors and converting website visitors into customers are our core priorities.

Build Engagement with Social Media Management

Our social media marketing Melbourne team knows that when you build strong connections with your target customers, they are more likely to buy their products and services from you.

Our social media marketing will help you maximise your engagement by improving your social media posting schedule. Increased social media engagement will strengthen your connections with your customers.

Increasing your website traffic

Increasing traffic to your website will have a direct impact on your leads and hopefully your sales conversions.

Our social medial marketing Melbourne team places a direct focus on social ad campaigns. Our objective is to drive high volumes of traffic to your website. Therefore, increasing sales.

OUR SOCIAL MEDIA MARKETING STRATEGY

1.

IDENTIFY THE NICHE

When working on your social media strategy, it’s important to know who your target market is so that every social media post etc. will suit your target market.

2.

CREATE ATTRACTIVE CONTENT

Create attractive social media content that draws engagement with your brand. The more you can get your followers to engage with your brand, the more likely they will be to use your products or services.

3.

USE THE 80-20 RULE

We use the 80-20 rule to engage with our followers. The 80-20 rule consist of 80% entertainment or education, and 20% selling. If you use the 80-20 rule to engage with your followers, they will be more likely to use your products and services.

 

How We Do it

#1 Dedicated Social Media Manager

One of our social media marketing team will be assigned to handle your account. They will be your primary point of contact. You will have access to your social media manager by phone or email. This will ensure efficient communication between you and them. Ultimately this will result in social media posts that will authentically reflect your brand’s voice and identity.

#2 Social Media Strategy

One of our first steps our social media managers take when developing your campaign is to get to know you & your business. We analyse your current social media status and look to improve it. At the same time, we investigate what your competition is doing. Then we do it better with an exciting and effective social media strategy.

#3 Brand Strategy & Logo Design

Your brand’s identity should be stamped everywhere online – beautiful branding is an ingredient that is important to the overall success of any business. Your online branding should clearly distinguish you from your competitors. Our marketing team strategically pours your branding & identity into all aspects of your social media presence. This will enable you to stand out to your target customer.

#4 Social tactics

when our team provides our social media marketing services, they include daily management and social media growth optimisation. We constantly monitor your online engagement and respond within 24 hours. Our aim is to grow your social media following organically. We use tips and tricks to reach your target audience without parting with money for facebook ads.
social media marketing Melbourne

Social Media Marketing for Your Melbourne Business

As a social media agency, we help brands to manage their social media presence. Our social media marketing team works to foster an engaged community.

Social media marketing can do so much more than just trying to sell your products and services to your followers. Our social media marketing team knows that the Google Search algorithm states that regular & consistent posting schedules on social media platforms, like Facebook, Instagram, Twitter etc., will help contribute to your SEO.

It is increasingly important to always stay active on social media with relevant content. We can help you do this!

Social Media Marketing Melbourne Services

Choosing The Right Social Media Marketing Strategy

Our social media marketing Melbourne team collaborates with each of our clients. We make sure to ensure that we always provide the BEST performance from all of the social media platforms within the context of your online presence.

Not all social platforms are going to be suitable for your brand. Having an online presence which engages and starts a conversation with your target market is a valuable asset for any business. Each of our social media strategies are tailored to suit your brand’s individual needs, resulting in an engaged social media following who enjoy and appreciate your brand’s content.

Social Media Marketing Melbourne

Our Social Media Marketing Offering

Brand Strategy

Competitor Analysis

Content Creation

Content Mapping

Hashtag Research

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Paid Ad Strategy & Management

Photography & Videography

Scheduled Posting

Social Media Marketing Melbourne FAQs

Do I have to utilise every social network?

Whilst the answer to this question largely depends on the industry that your business is in and your target audience, it is not crucial to use every social network to market your business. In our experience, certain businesses thrive on specific social networks and battle to gain traction on others. For example, if your business was an online cosmetics and makeup store - you would most likely gain traction on social networks such as Instagram and Facebook. This is because these social networks are where your target audience spends the most amount of their time online. These networks are also suitable for showcasing your products visually in the form of videos and images. Each business is different, which is why we tailor our social media marketing strategy to suit your business needs.

What type of content should I post to social media?

This is largely dependent on your target market, which is why it is so crucial to know your ideal customer. If you have a complete understanding of your ideal customer’s needs, lifestyle and pain points, you’re more likely to create and find relevant content they will appreciate and share. In addition to this, start following influencers in your industry who create great content and share their posts. You could also use their content to inspire you to write a few blog posts or conversational posts that your target market will enjoy.

How do I increase my following on social media?

It is important to remember that regardless of which social network you’re using, it’s the quality not quantity of followers that matters. Your business need followers who will actually engage with your content, instead of a large number of followers who do not engage with your brand and are just numbers on your following count. Given that there is so much competition to stand out online and people are bombarded with content all day long, you need to give your followers a compelling enough reason to follow you. There are numerous techniques for growing your social media following with a quality, engaged audience. At Digital Nomads HQ, we analyse each aspect of your business and your ideal customer in order to create a content schedule that attracts website visitors, improves brand awareness and ultimately turns followers into customers and fans.

How do I measure the success of my social media pages?

One of the largest benefits of online marketing is the access to data and reports which help you measure the success of each of your digital campaigns. However, it is important to measure the correct metrics so that your marketing efforts align with your business goals. In our experience, many business owners rely on the number of followers and likes on their social media accounts as metrics for measuring success. This can often prove to be futile as likes are meaningless without conversions and sales. That is why it is important to also measure social media metrics such as: website traffic, click through rates and conversions.




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