Take Advantage of Instagram Stories: Instagram’s rise has been astronomical. With its launch in 2010, it is no secret that Instagram exploded onto the social media scene. The photo and video sharing app quickly grew in momentum within its first few months on Apple’s mobile operating system.
Whether it is posing for a selfie or killing a few minutes scrolling through our newsfeeds, most of our social interactions are filled with visuals.
The impact of the rise of visual content on these social networking platforms is most evident on Instagram and as a result, many brands are utilising this service to promote their brand and boost their business.
One of the biggest trends on the platform is Instagram Stories. More than half a billion people consume Instagram stories every day. This is a massive audience that businesses and brand can take advantage of! Instagram Stories makes it easy for businesses to engage with users, humanize their brands, create leads, and new generate customers.
So, how do you take advantage of Instagram Stories? Read on and Find out!
Take Advantage of Instagram Stories
What is Instagram Stories?
Today, Social media is about documentation. Instagram Stories are an easy-to-use, Snapchat-Inspired function that allows users to post photos and videos to their “Instagram Story”- that just lasts 24 hours before disappearing. They act as a sneak-peak into the lives of others.
An Instagram Story is published separately from the photos and videos found in the tiled gallery of an Instagram profile. These bite-sized snippets have the power to boost brand awareness and inspire engagement.
Individual videos that are added to your Instagram Story each have a maximum roll time of 15 seconds. Regardless of how long the original video was, it will play for up to 15 seconds and end. Despite this users are able to split a longer video into 15-second segments.
Instagram Stories will appear at the top of a screen when on the Instagram mobile app. As they are often the first pieces of content users see when they open Instagram, these Stories can garner a lot of engagement and help you advertise your regular Instagram photo gallery to more users.
Why Take Advantage of Instagram Stories
Instagram Stories should be a primary part of any business’ social media strategy. With Stories, a brand can easily promote products, their website or any messages they might want to share with their followers while keeping engagement high. This feature offers a myriad of advantages that business could take advantage of.
Boost Brand Awareness
Instagram’s algorithmic model reduces the number of times you appear in a follower’s feed. While these posts have to compete for a spot to be seen, stories will appear at the very top of their feed, with a colourful ring to indicate that a new Story has been published. This feature ensures you are visible to your followers.
If they have chosen to, followers can be notified when new stories have been published, making it harder for them to miss. Instagram stories also allow your audience to share your photos and videos, further boosting brand awareness to new and potential consumers.
Interaction and Engagement
In the world of digital and social media marketing, engagement is instrumental to measuring success. Thus, Stories have a key role to play.
Instagram is the social media platform where people engage the most. It is one of the best places to market your brand, gain a loyal following, and build a community that supports your business and your brand values. With Instagram Stories, you can interact directly with your audience in order to better understand their needs.
The more you post stories on Instagram, the more your posts will show up in the feed. As an already highly engaging channel is capable of obtaining high engagement and interaction results for little cost.
Growing your Instagram brand means building a foundation of loyal followers and expanding to new, potential consumers. Despite, lasting for only 24 hours Instagram stories are discoverable. People who do not follow you, but show interest in brands similar to yours can see these posts too. They are an incredible channel to generate initial interest in your website.
Instagram stories are more than just posting photos and videos. There is a myriad of features that help garner quality leads. One such feature is redirecting users to your website. With only a finger swipe away, you can drive traffic to your website and further also promotes leads and conversions.
The photo and video features of Instagram stories allow you to give users a behind-the-scenes glimpse into your business and its inner workings.
This humanises and gives personality behind, what would usually be, a faceless business. This will ultimately grow your loyal consumer circle and encourage new followers as well.
Tips to Take Advantage of Instagram Stories
For centuries, humans have been social creatures. Today, we do most of our socialising on social media! The best way to take advantage of Instagram Stories is to understand how it works. Here are a few tips to best take advantage of Instagram Stories.
Give a Glimpse Behind the Scenes
Storytelling through social media is a potent and powerful tool. In today’s digital landscape, users want to interact with brands they see as human. Thus, one of the best ways you can engage with new and current followers is to offer them a glimpse into your daily operations.
Planning content is important but sharing spontaneous snippets of information proves to be equally as successful!
Host an Instagram Takeover
An effective Instagram Stories technique is an “Instagram Takeover”. It has the power to grow your account and reach a new audience in a short space of time.
Hosting “takeovers” with influential partners, give these influencers the ability to craft their own stories and posts that target a whole new following.
Transform Your blog into Mini-Articles
In any digital marketing campaign, content is king. Finding ways to present your content in fresh and engaging ways is an excellent boost to your brand’s awareness.
Instagram Stories can be utilised to put together short, informational posts on subjects related to your brand. Creating visually appealing content is key to creating engagement and interaction.
Show Your Product or Service in Action
Consumers want to see how your product or service will benefit them. Ultimately, your content should encourage users to invest in your brand. Instagram stories give you the opportunity to do so, in an easy and cost-effective way.
By posting fun and engaging stories of your product or service in action, you draw more traffic to your profile as well as website.
Take Advantage of Instagram Stories
Today, consumers want to place their trust in brands that they can have a conversation with. Instagram Stories offers endless opportunities for businesses to connect with their target audience. Its adds more freedom and flexibility to Instagram marketing that enables you to show off your brand in a creative way.
Take advantage of Instagram Stories, and you will significantly boost your brand awareness!
If you need help with your Instagram Stories, our amazing digital marketing experts are here to help. Get in touch with us today and we will be happy to assist!