What is Social Media Marketing? Social Media Marketing is All about Communication

In recent years, social media has taken the world by storm and is a powerful tool for both small and established businesses to reach their target audience and customers.

Readers are already interacting through social media, so taking advantage of it is key to creating an online presence. Great marketing on social media can bring remarkable success to your business. It can create and establish new customers and even drive new leads and sales.


What is Social Media Marketing?

Social media marketing is the use of various social platforms to connect to your audience. In today’s digital market, social media is instrumental in helping you build your brand, increase sales and drive website traffic. This involves publishing relevant content on your social media profiles, listening to and engaging with your audience, analyzing your results and running social advertisements.

The most popular social media platforms today are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

Unlike TV and Print advertising, Social media allows people to interact and engage with brands that they like. They will “Like”, “Share” and “Follow” posts from a brand that they align with. Not only does this provide your business with valuable information about existing customers, but allows your brand to be seen by new, potential customers who are interested in your business and the story you convey.

Without utilising a social media marketing strategy, you may have more difficulty reaching an audience outside of your loyal consumer circle. It provides a unique insight to your customer base that you would not otherwise be aware of, if you did not have a social media presence.

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What is Social Media Marketing? 

Core Pillars of Social Media Marketing

What is Social Media marketing and its Core Pillars? Although it is easy to use, there are a few steps to a successful marketing campaign.


Before diving headfirst into the world of social media marketing, research is essential to a successful campaign. You must know the audience and demographics you wish to target to effectively drive leads and sales.

For a consumer-centric strategy, ask yourself:

  • What are your goals?
  • Will a specific social media platform help you achieve these goals?
  • What type of content will attract your audience?


Quality social media posts should be informative and relevant to your brand and consumer base. Well-written content should engage the audience and encourage communication and engagement.

Consistency is key to social media. A regular, pre-planned content schedule shows your audience that your brand is reliable, accessible and professional. Maximise your reach with relevant content that is posted at the right time and frequency. Knowing the best times to share your content is a must. This will increase the likely hood of your post reaching your consumer base.

Audience Interaction

As your business page grows, conversations and interactions with your brand will increase. People will comment on your social media posts, tag you in their posts and direct-message you.

It is important to note that consumers may also talk about your brand without your knowledge. Thus, it is important to monitor these social media conversations. Whether it is positive or negative discussions, you have the opportunity to positively engage with your community.

Community Management through proactive two-way communication is key to a positive brand presence and successful social media campaign.

Paid Advertising

Organic posts are free and can provide a positive impact on your brand. Typically, organic content on social media is used for branding, however, it has its limits. As your brand grows, paid social ads will allow you to reach a wider audience apart from those who follow you.

Social ads are incredibly powerful and customisable. You can specify when and where you want your ads to be seen. It is also possible to create a target audience based on their demographics, interests, behaviour and more.

With paid social ads, you are guaranteed reach and can utilise your content to elevate your brand with specific targeting to obtain more qualified leads.


While writing and posting content to social media, it is important to know how they are performing.

What audience is your content reaching? Are your posts receiving engagement that will increase conversions and leads?

Each social media platform offers standard tools that help illustrate your social media traction. With the wide array of metrics offered by these platforms, it can be overwhelming to decide on which metrics matter for your business goals.

Some key metrics to consider are:

  • Page engagement rate
  • Average engagement rate
  • Total reach
  • Views
  • Consumer Demographics
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What is Social Media Marketing? 

What Can Social Media Marketing Do For You?

What is Social Media Marketing and Its Benefits? Social media is quickly becoming one of the most important aspects of digital marketing. It provides incredible benefits that can help your business reach millions of customers worldwide. Don’t miss out on the opportunity of a lifetime to grow your business!

Brand Awareness

Implementing a social media strategy can greatly increase brand recognition as you will be reaching a broader consumer base. Having a social media presence makes it easier for both existing and potential customers to find, connect and engage with your brand.

With the sheer volume of people using the internet today, social media marketing allows your business to reach a significant number of new readers. Social media platforms give brands an unparalleled opportunity to engage with their customers. This paves the way for unwavering brand loyalty.

 Brand Authority

Customer Satisfaction and brand loyalty play a key role in the authority of your brand. Consistent social media activity and customer engagement make your brand appear more credible. Regular interactions tell consumers that your brand values quality service. Satisfied customers are more eager to express their satisfaction and will often take to social media to do so.

As mentioned above, social media is about communication. Such word-of-mouth advertising and interactions will help improve your brand authority.


Compared to traditional marketing, social media is one of the most cost-efficient parts of an advertising strategy. Signing up and creating a social media profile is free. Many of these platforms offer paid promotions that are relatively low-cost cost compared to other marketing tactics, and if done right can significantly increase conversion rates. Soon, your return will surpass your investment and your brand is on the fast track to popularity.

Increased Web Traffic

Social media and its various platforms are home to a diverse range of people.  Each user has greatly different ideas, opinions and behaviours. Every social media platform you add to your marketing strategy expands your outlets for inbound traffic and provides a new gateway to your website. Sharing your content on various Social media platforms gives your brand the chance to organically reach as many consumers as possible.

Through social media marketing, you can effectively open your business and website to a wider variety of versatile consumers all over the world that can ultimately lead to new leads and conversions.


What is Social Media Marketing? 

Get Started

It is clear that social media marketing has unparalleled benefits when it comes to marketing your brand. Whether you are a small business or a large organisation, social media offers various benefits to help increase awareness, generate leads and bolster sales.

It is a powerful marketing technique that every business should utilise. Need assistance with your social media marketing? Get in touch with us today and we will be happy to assist!

What is Social Media Marketing? 

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