Want to Win A Digital Marketing? It comes as no surprise that the marketplace has become more digital as technology continues to evolve. Internet use has more than doubled over the past decade and with this shift has come major changes in the way we purchase products and interacts with various brands.
Whether they are on-the-go or behind a desk, many consumers and Businesses alike are online. Thus, digital marketing is key to be able to reach them and gain an audience.
The rapid growth and ever-changing digital landscape can make digital marketing feel overwhelming.
Read on for an easy 4 step guide to win at digital marketing.
What is Digital Marketing?
Recent studies have shown that almost half (45%) of companies do not have a clear digital marketing strategy. Without a clear digital marketing strategy, a business cannot plan, measure meaningful results and learn from past mistakes.
Much like any other type of marketing, digital marketing is a way to connect with and influence existing and potential customers.
The Major Difference? Digital Marketing is online
Digital marketing involves all marketing efforts that use a mobile device or the internet. Businesses and brands utilise digital channels such as search engines, social media platforms, email, and other websites to connect with current and potential customers.
It is often difficult to win at digital marketing because consumers often feel overwhelmed with the sheer number of contents they encounter. Consumers are looking for content and brands that are engaging and relevant to them, otherwise, they will keep scrolling and searching until they find something that is.
Win at Digital Marketing
Benefits of Digital Marketing
Digital marketing provides exciting benefits to businesses of all sizes. It gives them access to the mass online-market at a cost-effective price.
A digital marketing strategy gives a business direction. With a well-planned strategy, you’ll have the details you need to help your business grow.
A website greatly increases the chances of your business finding new markets and potential customers.
Digital marketing ensures that the right consumers are viewing your content. SEO allows you to reach consumers who are searching the web for content and topics that are relevant to your business. Pay-per-click, display, and social media advertising allow you to target those who are most likely to be interested in your products or services based on demographic and characteristics information.
A well-planned and targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
Digital marketing also has trackable data to measure your online marketing. There are various tools that help you easily track and determine the success of your campaign.
Easy and Cost-effective to use, social media can provide a myriad of benefits for your brand and business. Through proactive engagement and communication, social media helps foster a loyal audience, increase brand awareness and builds brand authority.
Digital marketing lets you create engaging campaigns using various content marketing tactics. This content can gain social currency– your influence on social networking platforms and the degree by which your brand is shared by others.
Your customers are only ever a few clicks away from your website. Unlike other forms of media (TV and Print) that require a phone call or going to a shop, digital marketing is seamless and immediate.
Win at Digital Marketing
Win at Digital Marketing in 4 Easy Steps
Digital marketing is a great option for any business of any size. A detailed and well thought out plan is essential to win at digital marketing.
1. Know What You Want: Set an Objective
The key to win at Digital marketing is to know what you want. What are the goals you wish to achieve?
Ensure your goals are:
- Challenging, yet attainable
- Tied to your brand’s mission and vision
- Clear and Concise. 2-3 major goals with 3-5 supporting goals.
Growing your business can be a daunting task, especially when you don’t know where to start. Ensure your goals are broken up into smaller step-by-step milestones. This will give a clear path to your goals. Having a sense of achievement once a milestone is complete is a bonus!
KPI’s offer incredibly beneficial information into the success of your strategy. Not only will this help for future plans, but show you key areas that need improvement.
This bodes the question. What KPI’s are meaningful? This would be the data that has the biggest impact on your business.
Some Key KPI’s include:
- Unique visitors per day/month
- Pages per visit
- Conversion rates
- Click-Through Rate on paid advertising
2. Remember Your Audience: Understand Your Target Market
Our audience can often get lost in the flurry of strategy planning. However, your audience is key to the success of your strategy.
Knowing your audience will help you determine the type of content you wish to publish, the channels you will use and what will encourage engagement and leads.
Develop your target market by:
- The basics- what are the demographics of the audience you wish to reach?
- The Problem- What problem are you solving for your audience
- Key Characteristics- Age, sex career
- Influencing Factors- Why do they buy? What other content do they consume?
The data on your consumer list is dynamic and will change as trends change. Consistent research is the only way to ensure you understand what customers actually want.
3. Make A Plan: Develop a Strategy
You now have the building blocks you need to create a winning strategy. You can identify the market channels that will work best for your business.
- Display Advertising
- Video Advertising
- Social Media Marketing
There are a few ways to determine which channel would work best for you.
- Utilising the channels your audience uses (social media etc)
- Investing in channels that you have control over (email etc)
- Utilising the most common channels (Google, SEO etc)
Content is King to win at digital marketing. Create marketing content that fits well within the values and interests target audience you’ve identified.
Your content should:
- Attract their attention
- Be Relevant and Engaging
- Discuss a problem or challenge and offer a solution
Test, Test, Test. This will help you determine what works best for your business and what does not.
4. Read the Numbers: Analysing and Improving Your Strategy
You can’t improve your marketing if you do not analyse the results. It is important to know what is working and what is not working for your business.
Knowing the numbers helps you understand your customers and their behaviours. The data from your digital marketing campaigns can help your business improve how you market to your audience. You will be able to make data-driven decisions on what to market and when to do so.
Trends in the digital landscape come and go. Through data analysis, you may be able to determine future trends and help optimise your campaigns to benefit from this.
Win at Digital Marketing
Digital marketing will transform the way that your business can reach and engage with your target market. It is the best way to reach your customers during those moments when your brand is exactly what they are looking for.
If you need help developing a strategy or creating content, our digital marketing experts are here to help. Get in touch with us today and we will be happy to assist!