Using Facebook Ads to generate sales can be highy beneficial for your business, for a numher of reasons. Given the current circumstances surrounding the Covid-19 pandemic, more consumers are relying on the likes of Google and Facebook to keep them occupied whilst at home. Which means that this figure continues to rise as the world around us changes.
So what does this mean for business?
Online marketing platforms such as Google, Facebook and Instagram are providing Australian business owners with the prime opportunity to target high quality customers who spend hours online each day. In fact, studies show that the number of businesses in Australia that have switched to digital advertising, has grown by a whopping 22% since 2017. Using Facebook Ads to generate sales can be highy beneficial for your business, for a numher of reasons.
This also means that if your business has no online presence, it could be left in a precarious position given the rate at which Australian businesses are switching to digital.
Enourmous Opportunity To Grow
When economic times are tough, the first step businesses usually take is to cut their marketing budgets in an attempt to reduce costs and minimise business losses. Marketing is usually seen as a luxury, and as not having a direct benefit to the bottom line.
However, given that lockdown measures have relaxed – the opportunity to target new customers online is enormous. Which is why using Facebook Ads to generate sales should be a priority for your business.
Instead of killing your marketing spend, you should view this as an unprecedented opportunity to reach your customers while most of your customers are at home under lockdown, and many are turning to social media, videos and the internet more regularly for support, information and entertainment. They don’t have meetings or interruptions as when they are office-based, and you have an opportunity to stand out, for your content to connect and resonate with your audience, like never before. Which is why using Facebook Ads to generate sales should be a priority for your business.
‘Fortunately’ for us, this disaster has hit us during the digital age which is all about connectivity – allowing businesses to interact with customers online; maintain customer relationships and future-proof their businesses by using Facebook Ads to generate sales.