Any website you’ve come across that has caused you to leave without purchasing or taking action is most definitely not a great website.
Every business, big or small, needs a professional website these days. However, getting started can be very daunting for those who have never run a website before. A website may be one of the most important elements of a company, helping to create trust between clients or turning away potential customers.
Having a small business website can be one of the greatest obstacles small business owners have to face. The job becomes much more complicated when the choices are infinite and the costs will vary from one end of the spectrum to the other without you being able to make some sense out of it.
What Is Good Small Business Website Design?
The goal of a professional website designer must be to build a website that can drive more significant and appropriate traffic to your company, generate more leads and reduce the problems that users across the spectrum may experience when browsing the website for a variety of reasons and needs.
What separates a good website from a poor website is its features and functionality.
If you’re looking to create a new startup website or make your current site more successful, here are five main tips to get started and help your small business website compete effectively in the online marketplace.
High Quality Product Images & Content
Several small business web designs are unable to view their products efficiently or to display too many products and services on a single page and to clutter them.
Know, you just have the luxury of a few seconds to attract or lose a potential customer.
But make sure the first impression is professional. If you are a company selling goods online, the product pictures, videos and descriptions should be correct and accurate. If you have a fantastic website design but your goods haven’t been seen well, your customers will think twice before purchasing from you.
The design of a small business website should be basic and captivating. Too much information or a complicated design could confuse the viewer. Uncluttered architecture also sends a message of professionalism.
Enable your website to breathe and your users to enjoy a fun browsing experience.
After Google revealed the Mobile First Index, it would be almost suicidal not to make your small business website responsive.
This basically means that when viewed on mobile devices, the site will change and rearrange.
But that’s not going to make your website mobile friendly. You will need to ensure that your website offers user-friendly experience across all platforms.
Search Engine Optimisation
Uncluttered site, simple content, proper URLs, sitemap, and relevant keywords would allow search engines like Google to easily index your small business website. The design of the website for small businesses should provide at least basic SEO.
It is important to find a nice, easy-to-use SEO platform to create and maintain your website, and you can do that easily with a little support from the SEO agency.
Clear Contact Details
This may seem the most natural thing to do, but small business website design firms appear to ignore this aspect at times. Your phone number and e-mail address should be displayed prominently on the website and, if appropriate, at the top and bottom of each page.
Build a ‘CONTACT’ page at the end that contains not only the contact numbers but also the email address, the physical address of the company, and a map, along with the directions and hours of operation of your company.
Need Some Help With Your Small Business Website Design?
A professionally designed small business website is a essential for any business owner looking to improve their reach and generate some leads. However, this can be tricky and hard to get right. Why not let the experts handle it? Get in touch with the DNHQ team today!